Everyone is all a buzz about Twitter and Social Media. That is great, but what the heck does in mean and how can I use to to help drive real traffic to my website?
It is no secret that the most key ingredient to success in any marketing campaign is the exposure of the advertisement. The more people that see your ad or read what you have to say the higher your probability of success.
It is no different online. You don’t have to be a master affiliate marketer to understand the value of traffic. Ok, if Twitter is so great, then I should use Twitter. I want to explore anything that is a real tool to help me build my business.
Why is Twitter so Great?
Twitter appears at first to be a kid’s toy. It gives the impression that all it is good for is announcing to the world the most boring details of your life, and there are certainly a lot of people using Twitter that way. But there is another way to look at it. I find the service to be like a rolling ticker tape of news and conversation among a group of people that are the exact target group of who I want to sell to.
The key to success with Twitter is to Follow the right people, and conversely to have the right people follow you. The great part is that all of the traffic and targeting is free.
You can search for a topic of interest and find people talking about it. When you see that someone made an interesting comment, you should choose to follow them. The next time you look at your home page you will see any comment from this person.
Once you have followed a bunch of people your news reel will start to roll with comments and conversations. You can look at the followers of your followers and add them as well.
You can and should just jump into the dialog. Don’t worry if nobody answers you. Conversations do not always take off.
The nature of Twitter is that when you follow people they see that you are following and some will follow you back. Many people use software tools to help them “follow back.”
I can hear the “so what” thoughts at this point. The best thing that you can do to see the value in this is to get out there and try it.
So what this means is that you can build a network or group of individuals that are interested and talking about the same thing that you are interested in or selling or in this case blogging about.
You can then post your own snippets of wisdom, tweets. There is no rule about what you can tweet about. But if you are just sending out links to your site or sales pitches without saying anything interesting you will be “un-followed” en mass.
The advice that I have seen says that about 20% of your tweets can be self serving, ie links to your blog or products. This number will probably not chase your followers away.
Most tweets I add directly into the Twitter interface, but I have recently installed an awesome WordPress Plugin that will automatically send my new blog posts out as tweets.
I installed Shorten2Ping, which automatically sends my blog title and link to Ping.fm and this service posts the information to Twitter for me as a Tweet.
It is no secret that the most key ingredient to success in any marketing campaign is the exposure of the advertisement. The more people that see your ad or read what you have to say the higher your probability of success.
It is no different online. You don’t have to be a master affiliate marketer to understand the value of traffic. Ok, if Twitter is so great, then I should use Twitter. I want to explore anything that is a real tool to help me build my business.
Why is Twitter so Great?
Twitter appears at first to be a kid’s toy. It gives the impression that all it is good for is announcing to the world the most boring details of your life, and there are certainly a lot of people using Twitter that way. But there is another way to look at it. I find the service to be like a rolling ticker tape of news and conversation among a group of people that are the exact target group of who I want to sell to.
The key to success with Twitter is to Follow the right people, and conversely to have the right people follow you. The great part is that all of the traffic and targeting is free.
You can search for a topic of interest and find people talking about it. When you see that someone made an interesting comment, you should choose to follow them. The next time you look at your home page you will see any comment from this person.
Once you have followed a bunch of people your news reel will start to roll with comments and conversations. You can look at the followers of your followers and add them as well.
You can and should just jump into the dialog. Don’t worry if nobody answers you. Conversations do not always take off.
The nature of Twitter is that when you follow people they see that you are following and some will follow you back. Many people use software tools to help them “follow back.”
I can hear the “so what” thoughts at this point. The best thing that you can do to see the value in this is to get out there and try it.
So what this means is that you can build a network or group of individuals that are interested and talking about the same thing that you are interested in or selling or in this case blogging about.
You can then post your own snippets of wisdom, tweets. There is no rule about what you can tweet about. But if you are just sending out links to your site or sales pitches without saying anything interesting you will be “un-followed” en mass.
The advice that I have seen says that about 20% of your tweets can be self serving, ie links to your blog or products. This number will probably not chase your followers away.
Most tweets I add directly into the Twitter interface, but I have recently installed an awesome WordPress Plugin that will automatically send my new blog posts out as tweets.
I installed Shorten2Ping, which automatically sends my blog title and link to Ping.fm and this service posts the information to Twitter for me as a Tweet.
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