Saturday 16 October 2010

Choose Your Path Carefully

There are so many options and choices when you decide that you want to try and make some money online.  I actually think that the vast majority of people that try and fail, have failed not because the Internet is too crowded with other people making money or that the path they choose was not viable.
I think that those that fail do so because they are overwhelmed and inconsistent.  I know that I have been, and I am not actually making any money yet.  I am not ready to call it failure yet.

Online Store

I have tried to setup an online store selling anything available from drop shippers.  I got as far as setting up a website and getting it configured to sell products.
Once I started investigated the “what” to sell I realized that a LOT of people were selling the same exact things.  Everyone was using the same exact photos and advertising copy.  They were all completing on price just trying to make a few dollars on each transaction.
I realized quickly that this would not be good for me.  I like my day job, I want something that can run without constant attention.

Copywriting

The next thing that REALLY caught my attention and I believe that I will do someday is writing copy for other people’s websites and advertising campaign’s.  This is a real and very viable approach to making some money.  I would highly recommend this as a path of consideration.
I purchased and studied the Copywriting course by American Writers & Artists Inc, AWAI.  The course is very good and I feel that it was worth the price, although it is $500.00.
I have made some money Offline with these skills and I do some Marketing and Copywriting.  I am sure that I will share what I have learned about copywriting along the way.  Writers will always have work available.  Check out www.elance.com or www.guru.com.

Blogging

About this time I came to learn that professional Bloggers can make a lot of money from other people advertising on their site.  All they need to do is start a blog, make it interesting and create a huge following and readership.

Informational Products

Looking for copywriting jobs helped me realize that the guys making the serious money (like Millions a year) were launching their own informational products and books.  So, I reasoned that I should create my own informational offering and sell it instead of selling someone else’s.

Online Marketing

What I then came to understand is that even if you put in the MASSIVE amount of time required to create your own online product.  The art is not in creating the product but the Online Marketing that brings in the money, finding the “who” to sell it too.

Affiliate Marketing

As for marketing, there is a whole network of marketers out there that will help you sell your product for a commission called Affiliate Marketers.  Some these guys are making a ton of money and they don’t even create their own products.  They are selling other people’s products for a fee.  But in order to do this successfully you have to understand a lot about Traffic generation, SEO, Link Juice, Backlinks, Google Slaps, and the list goes on forever.

Conclusion

So here I have come full circle back to a path that is selling other people’s stuff for a piece of the sale.  I am a long way down the road and yet no closer to making any money online.  There is a mind boggling amount of stuff to learn.  So, I would recommend understanding each of the available business models and selecting one at a time.  There is nothing wrong with planning for growth from one thing to another, but I think that you (and hopefully I) will have a better chance of success picking a path and REALLY learning  it and getting it to pay before moving on.


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