Surfing the Internet is now a career option

Hyderabad based Vishal starts his day with Gmail, followed by postings on Twitter and Facebook, a couple of breaks for lunch and coffee, with a hard day's work ending on Flickr, YouTube and his personal blog. Keeping up with a few close friends, several hundred followers and several more readers can be quite exhausting, but doing it as part of his company's business strategy is a totally different scenario.
But hey, he's not complaining. After all, working extensively on these social media websites is earning Vishal, head of a company.

What is social media?
The consensus is that social media refers to any online portal, community, technology or software application that is deployed or created to disseminate, manage, organise, share and reuse content both textual and graphic.
A Director of a company explains, "We use social media for multiple functional objectives such as product launch, idea generation, online reputation management, driving sales to online store, and to create a community around a brand."

Social media is relevant to any company whose audiences participate in or are influenced by online discussions,"

Corporate houses such as Wipro, Hindustan Unilever, Infosys and Maruti are catching up with their western counterparts in terms of investing in this new channel. Star Network, the group of channels comprising Star Plus, Star One, Channel V and so on, has hired Social Wavelength to build its social media presence. 

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